Northside Festival

Marketers, public relations and social media professionals are now constantly engaged in a battle for the biggest buzz. Igniting and kickstarting that buzz requires brands to socially ignite one of their most vital assets: fandom.  Social media heads from MTV, VH1 and Comedy Central highlight how social media is ushering in new rules for developing fan bases and keeping them engaged – even in-between seasons – for the Millennial and Gen-X audience. Participants will learn how to engage fans strategically across a variety of social media networks both established and emerging. And additionally participants will hear how three of the most social networks on television are leveraging all screens and emerging platforms to help drive TV viewing.