Rachel Shechtman is a fourth generation entrepreneur who loves finding the next big thing almost as much as sharing it with her clients. In 2003 and with Bliss Spas as her first client, Rachel launched Cube Ventures, a retail and marketing consultancy that has worked with clients such as: TOMS, Gilt Groupe, Lincoln, Lord & Taylor, Microsoft, Kraft Foods, JC Penney, GAP, AOL, CFDA and Moleskine.

In addition to her consultancy, today Rachel is bringing her strategies to life for herself through STORY, a new physical retail marketing experience on 10th Chelsea in New York City. STORY is a space that has the point of view of a magazine, changes like a gallery and sells things like a store.

In two years, STORY has worked with 570 designers and brands, hosted over 200 events and produced 13 different STORYs ranging from WELLNESS to DESIGN to COLOR to currently MADE IN AMERICA. Brand partners have included Proctor & Gamble, GE, American Express, Benjamin Moore, HP, Pepsi and many others.

Rachel was named one of Fast Company’s 100 Most Creative People in Business in 2012, an ‘up and comer’ in Forbes 2013 Women’s issue , accepted as a 2013 NYC Venture Fellow, named in Italy’s Marie Claire’s 25 people who will shape the future and most recently included on the Fortune Magazine 40 Under 40 list for 2013.

Rachel is passionate and active in supporting new brands and supporting small businesses. She sits on the advisory boards for Birchbox, Quirky and Smarty Pants.