Soraya Darabi is the co-founder of Zady (www.zady.com), a brand for men and women who care about the origins of the products they purchase. No more fashion in landfills, no more production with questionable roots: there is a large and growing population of people who demand honesty and quality in their production.  Zady searches the globe for stylish, sustainably produced, timeless items made from the highest-quality raw materials.  

Soraya began her career as Manager of Digital Partnerships and Social Media at The New York Times, where she kept her finger on the pulse of today's ever-changing digital landscape. While at The Times, she positioned the global news leader on networks such as Facebook, YouTube, Twitter, partnered with startups large and small, and established award winning campaigns. Following her tenure at the Times, Soraya served as Product Lead for drop.io, an online collaboration service (acquired by Facebook). She went on to co-found the application Foodspotting, named by Apple and Wired Magazine as an “App of the Year” (acquired by Open Table).

Soraya has been featured on the cover of Fast Company Magazine's “Most Creative People in Business” issue and Brandweek’s "Digital” issue for her work in new media and entrepreneurship. She received her Bachelor of Arts degree from Georgetown University. A native New Yorker, she now lives in Greenwich Village.